TWINS BRAND GUIDE
Sports Branding
2024
GRAPHIC DESIGNER
OLIVIA MADSON
FEATURED WORK
I'm a passionate designer who loves branding, logo design, and sports marketing. My time at Northwestern has equipped me with expertise in brand analysis, print work, and digital media production. I'm particularly drawn to sports marketing and eager to contribute my skills to brands that inspire me. The Minnesota sports scene has been a consistent source of inspiration for me, and I'm excited about the possibility of working within it.
MORE ABOUT ME
I'm a passionate designer who loves branding, logo design, and sports marketing.
My time at Northwestern has equipped me with expertise in brand analysis, print work, and digital media production. I'm particularly drawn to sports marketing and eager to contribute my skills to brands that inspire me. The Minnesota sports scene has been a consistent source of inspiration for me, and I'm excited about the possibility of working within it.
Download ResumeEXPERIENCE
Marketing Graphic Design Assistant
University of Northwestern - St. Paul 2024 - PRESENT
Created and posted effectual web designs as well as content. Completed graphic work as assigned promptly with deadlines in mind. Brainstormed with faculty to develop impactful products for students. Provided assortments of options and layouts for 30+ projects. Assisted in general clerical duties to maintain coherence between staff.
PRODUCT EDUCATOR
Lululemon 2024 - PRESENT
Delivered training programs to enhance product knowledge and operational efficiency across retail teams. Collaborated with cross-functional teams to streamline product workflows and ensure alignment on product launches. Monitor and assess the effectiveness of educational initiatives, providing ongoing feedback and improvement strategies. Support product inventory management, ensuring accurate stock levels and timely product availability for store teams.
Marketing Media Intern
Digital Architects SUMMER 2024
Created content for social media, drastically increasing engagement. Maintained up-to-date knowledge of social media trends and content. Compiled data for performance reports to analyze media metrics. Attended and represented the company at sponsored and client events. Handled multiple tasks in a fast-paced marketing environment.
Shift Lead & Front Of House Representative
Four Paws Pet Resort 2021 – 2024
Anticipated customer needs and delivered high-quality service. Mastered point-of-sale systems and transactions. Cared for and monitored 100+ pets daily while analyzing their behavior. Ensured cleanliness throughout the facility. Trained employees on business standards and scheduling.
SOFTWARE SKILLS
ADOBE SUITE
DESIGN PLATFORM
Proficient in Illustrator, InDesign, Photoshop, AfterEffects, DreamWaever, Lightroom
FIGMA
DESIGN PLATFORM
Figma is a collaborative web application for design.
MICROSOFT OFFICE
SOFTWARE PLATFORM
Microsoft Office is a suite designed to facilitate document creation, data analysis, and presentations for personal and professional use.
CERTIFICATIONS
Digital Marketing & E-commerce Certification
Google 2024
Digital Marketing Associate Certification